Redken Acidic Bonding Concentrate Launch
Under Redken Brand Lead Megan Padden, I developed a wide set of assets for the launch of the Acidic Bonding Concentrate haircare line, from influencer kits to in-store signage. The mini kit repeatedly sold out at Ulta stores, and features a colorful foil sleeve containing product knowledge as an intro to the line. Other assets included a travel size pouch, salon easels, store magazine features, and more. These assets set the visual approach for retail across both North American and international markets.
Pictured above: Acidic Bonding Concentrate Influencer Launch Box (open/closed), Minis Pouch for SalonCentric stores