MAtrix Food For Soft
As part of the Professional Products Division DMI creative team, I have worked on the development of all Food For Soft store assets from the line's initial launch. As Matrix's current top hair care line, Food For Soft has featured placements in stores across the world, with notable moments in the US Ulta, BSG, and SalonCentric stores. To keep its presentation fresh from year to year, I worked closely with the marketing and printing teams to develop eye-catching, out-of-the-box solutions that stand out in stores and encourage customer interaction.
