MAtrix mega sleek 96h anti-frizz topcoat Launch
This product launch began exclusively at Ulta, with several opportunities for custom placements. In collaboration with the marketing and production teams, I pitched and developed Matrix's first semi-permanent endcap at Ulta, designed to be entirely updatable to spotlight the brand's different hero serums. As a teaser, the brand had an etagere featuring a custom display in the weeks leading up to the endcap's installation. All concepts were modeled in 3D for stakeholder approval, then pitched to vendors for development.
PArty IN A BOX INFLUENCER MAIler
To tease the launch on social media, select influencers and stylists were given a "Party in a Box" mailer with everything one would need for a frizz-free vacation in Miami. The box included a bottle of Topcoat, a pool float, koozies, balloons, a tote bag, and a product knowledge card.
