STEPS YOUTH PROGRAMS
The children's training division of Steps on Broadway, Steps Youth Programs offers classes, intensives, and workshops for ages 18 months to 18 years. Although my design work largely centered on producing content for SYP's social media accounts, I have also created accompanying print material from performance posters to internal signage and digital assets for web advertising.
My work aims to bring a modern aesthetic to the brand that resonates with both the students and their parents in SYP's marketing efforts. This page offers a sampling of some of my best work for their social media and marketing campaigns.
2019 HOLIDAY PERFORMANCE
Every year, the Pre-Professional Program has a Holiday Performance, featuring pieces in a multitude of dance styles with students from the Steps Conservatory Program also performing as special guests. These shows are not exclusive to the friends and family of the dancers, but open to the public as an opportunity to market SYP and the Conservatory to the local community. I was tasked with designing the key art for all marketing aspects of the show, including a web banner for the theater (top of page), program covers, and social media assets. I chose images of dancers with glittery costumes and paired them with a subtle starry background, interacting with a title treatment that highlights the new energy and progressiveness behind the show.
PRE-PRO PROGRAM AUDITIONS
This series of graphics was designed to promote auditions for SYP's Pre-Professional Program—a selective course for students hoping to make a career out of dance. Each design highlights the date using calendar-style typography, interwoven with images of dancers in the corresponding age groups that emphasize the newly diversified curriculum.