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Biolage 2023 RETAIL REBRAND
Under Biolage Creative Director Eva Ja, I developed the retail implementation of the 2023 rebrand, featured in stores across the US as well as the global brand guidelines. This multi-channel rebrand set the standards for how the brand is represented in stores, from easels to full planograms. Below are a few of the big moments for the rebrand throughout the year, namely the wall refreshes in Ulta and SalonCentric and new product launches.
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HydrA SOURCE Store placements
One of the new launches in 2023 was the Hydra Source Blow-Dry Shaping Lotion, which was featured in two store placements at Ulta and SalonCentric. This launch lived within a larger hydration story, highlighting the new look and feel of the top-selling Hydra Source line within the rebrand.
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