Biolage 2023 RETAIL REBRAND
Under Biolage Creative Director Eva Ja, I developed the retail implementation of the 2023 rebrand, featured in stores across the US as well as the global brand guidelines. This multi-channel rebrand set the standards for how the brand is represented in stores, from easels to full planograms. Below are a few of the big moments for the rebrand throughout the year, namely the wall refreshes in Ulta and SalonCentric and new product launches.
HydrA SOURCE Store placements
One of the new launches in 2023 was the Hydra Source Blow-Dry Shaping Lotion, which was featured in two store placements at Ulta and SalonCentric. This launch lived within a larger hydration story, highlighting the new look and feel of the top-selling Hydra Source line within the rebrand.