Biolage Earth Day Merch + packaging
Under Biolage Art Director Krystina Salerno and VP of Visual Merchandising Chizuru Wykoff, I created the limited edition Earth Day themed product packaging, get-with-purchase tote, and store display placements for the global market. This campaign featured a collaboration with illustrator Barbara Malagoli, which I incorporated throughout each piece. The kits sold out among US distributors and is the most successful Earth Day campaign for the brand to date as of 2022.
Backs of the Earth Day limited edition kits. Illustration by Barbara Malagoli.
Earth Day Get-with-purchase recycled tote
As part of the limited edition kit promotion, I was tasked with creating this get-with-purchase recycled tote for several US distributors. I took the icon from the Biolage logo to create a custom pattern, tying the colors back to the hero SKU of this campaign.
Earth Day Store placements
L'Oréal's Professional Products Division's primary US retailers are SalonCentric and Ulta Beauty, where the bulk of my work lives for each campaign. For this Earth Day promotion, I developed and implemented the store vision, creating displays catered to each retailer's audience and specifications. The most prominent store placements were the SalonCentric nesting table and Ulta endcap, but also included large promotional posters, trade ads, and shelf signage among others.
