MAtrix Haircare hustle holiday Merch + packaging
Under Matrix Creative Director Adam Snyder, I created the disco-themed, limited edition holiday haircare kits–one of the biggest annual projects for the brand. From selecting different finishes for the packaging to expanding the concept to placements at SalonCentric stores across the country, this project set the tone for every piece of the holiday campaign. 
2022 Holiday Store placements
The Matrix 2022 Holiday placements spanned several months in SalonCentric stores, including in a nesting table, crate stack, endcap, retail wall spotlight, and editable posters for stylists to use in their salons. These placements incorporate elements from the packaging to create disruptive designs that stand out in store.
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