MAtrix Tonal Control Turn Up The Heat
Under Matrix Creative Director Adam Snyder, I created all merchandising assets for the Tonal Control Turn Up The Heat global launch dossier plus all store placements in the US market. As an extension to an existing hair color franchise, this launch uses pops of color to bring warmth to the design within the teal Tonal Control world. The major placements awarded for this launch were a custom floor stand and a front-of-store table in SalonCentric and BSG stores. In close collaboration with the purchasing team and an external vendor, I brought this floor stand concept to life with a multi-layered, custom diecut header to add depth to the fixture.
