STEPS | NYCDA POSTCARD
Beyond my work for Steps' social media, I also created several widely-distributed print pieces—one of the most recent being a new promotional postcard to share at New York City Dance Alliance conventions across the US. NYCDA attracts top young dance talent, and this postcard aimed to briefly inform them about Steps' further training programs and entice them to make Steps their NYC dance home. I took elements from Steps' historical legacy and added a contemporary twist to appeal to the next generation of dancers and emphasize professionalism.
